Practical, opinionated guides on the decisions that actually move the needle — the same thinking we bring to every engagement.
The 5 metrics we check first in any ecommerce data audit — and what each reveals about the health of the business.
Shopify's native reports are a starting point, not a complete picture. Here's what they miss and what to do about it.
An honest recommendation between Looker Studio and Power BI by store size and budget — not a feature comparison table.
Most stores under $500K/month don't need a data stack. Here's what you actually need instead — and the point where that changes.
The seven tells we see in every ecommerce store making expensive decisions on incomplete information — and what each one costs.
The six things to evaluate before hiring an ecommerce data or dashboard service — and how to match the help to your actual problem.
An honest framework for when to DIY your ecommerce data and when hiring help actually pays for itself.
A practical guide to combining Shopify, Meta Ads, and Google in one dashboard — the tools, the real costs, and the payoff.
An honest breakdown of what ecommerce data help costs — from DIY tools to a fractional data team to a full-time hire.
The ecommerce KPIs worth tracking, each mapped to the decision it drives — and the vanity metrics to leave off your dashboard.